{
  "title": "宋朝香氛×繁华无火香氛 开工报告",
  "theme": "1. 整体风格：新潮传媒商务专业风格，严格红白配色，模块化卡片式布局。\n2. 背景：封面使用新潮红渐变背景，正文纯白 #FFFFFF。\n3. 字体：标题微软雅黑加粗，正文微软雅黑常规。\n4. 配色：主色 #C00000 新潮红，底色 #FFFFFF 白色，点缀 #B81D1D 深红，辅助 #FBF3F3 浅粉。正文色 #333333。严禁大面积使用蓝/绿/紫/黄。\n5. 视觉元素：红色标题栏 + 白色正文卡片 + 底部红色品牌页脚'广告投新潮 全家都看到'。卡片式布局，左右分栏。",
  "slides": [
    {"file": "slide_001.html", "type": "title", "title": "宋朝香氛×繁华无火香氛 开工报告", "content_spec": "封面页，红渐变背景，大标题，新潮传媒logo，报告时间2026年5月"},
    {"file": "slide_002.html", "type": "content", "title": "目录", "content_spec": "7大板块卡片网格：行业洞察、竞品分析、客户痛点、整合营销、新潮合作机会、华为打法、决策链与KP"},
    {"file": "slide_003.html", "type": "content", "title": "行业规模与格局", "content_spec": "市场规模180亿、增速15-18%、发展阶段、竞争格局、宋朝市场份额2-3%、CR5"},
    {"file": "slide_004.html", "type": "content", "title": "行业三大机会", "content_spec": "家居香氛渗透率提升、东方美学文化红利、线下体验+线上复购模式，带讨论点"},
    {"file": "slide_005.html", "type": "content", "title": "行业三大风险", "content_spec": "国际巨头降价狙击、同质化竞争、经济下行冲击可选消费，风险等级评估"},
    {"file": "slide_006.html", "type": "content", "title": "竞品财务数据对比", "content_spec": "表格：观夏/闻献/Diptyque/宋朝的营收、净利、增长率、广告费对比，2条关键发现"},
    {"file": "slide_007.html", "type": "content", "title": "竞品4P对比-产品力与价格力", "content_spec": "表格：5个品牌的产品力和价格力对比，关键发现"},
    {"file": "slide_008.html", "type": "content", "title": "竞品4P对比-渠道力与品牌力", "content_spec": "表格：5个品牌的渠道力和品牌力对比，关键发现"},
    {"file": "slide_009.html", "type": "content", "title": "宋朝vs竞品-3机会3风险", "content_spec": "3个机会和3个风险对比，带讨论点"},
    {"file": "slide_010.html", "type": "content", "title": "客户2026年目标与增长压力", "content_spec": "表格：营收2.0→3.0亿、利润0.1→0.2亿、繁华无火收入0.8→1.5亿，广告费分配"},
    {"file": "slide_011.html", "type": "content", "title": "三大战略痛点", "content_spec": "品牌心智未建立、线下渠道受阻、用户复购率低，每个含改进建议"},
    {"file": "slide_012.html", "type": "content", "title": "三大营销痛点", "content_spec": "线上流量成本高、种草易转化难、送礼场景缺失，新潮能否解决标注"},
    {"file": "slide_013.html", "type": "content", "title": "品牌+流量+活动预算分配", "content_spec": "饼图：品牌350万35%、流量600万60%、活动50万5%，品类判断"},
    {"file": "slide_014.html", "type": "content", "title": "线上流量媒体分配", "content_spec": "饼图/条形图：抖音240万、小红书180万、天猫120万、京东拼多多60万"},
    {"file": "slide_015.html", "type": "content", "title": "线下品牌媒体分配", "content_spec": "饼图：电梯200万57%、户外100万29%、影院50万14%"},
    {"file": "slide_016.html", "type": "content", "title": "电梯广告分配策略", "content_spec": "表格：社区智能屏/写字楼/LCD的预算分配和新潮分众占比，投放节奏"},
    {"file": "slide_017.html", "type": "content", "title": "新潮合作机会1", "content_spec": "社区场景精准覆盖：对应痛点、新潮能力、预期效果"},
    {"file": "slide_018.html", "type": "content", "title": "新潮合作机会2", "content_spec": "数据赋能精准投放：对应痛点、新潮能力、预期效果"},
    {"file": "slide_019.html", "type": "content", "title": "新潮合作机会3", "content_spec": "节日营销节点引爆：对应痛点、新潮能力、预期效果"},
    {"file": "slide_020.html", "type": "content", "title": "华为五步落地法", "content_spec": "表格：5步名称、目标、周期"},
    {"file": "slide_021.html", "type": "content", "title": "最关键3个动作", "content_spec": "创始人战略对话、样板市场打样、数据归因可视化"},
    {"file": "slide_022.html", "type": "content", "title": "样板市场方案", "content_spec": "上海杭州、20万/城、4周、效果衡量指标"},
    {"file": "slide_023.html", "type": "content", "title": "组织架构", "content_spec": "表格：创始人/CMO/媒介经理/电商总监的职责和决策影响力"},
    {"file": "slide_024.html", "type": "content", "title": "权力地图", "content_spec": "广告预算决策流程图、决策权重分布"},
    {"file": "slide_025.html", "type": "content", "title": "最关键3个KP", "content_spec": "表格：KP1创始人、KP2 CMO、KP3媒介经理的职位权重关注点突破路径"},
    {"file": "slide_026.html", "type": "content", "title": "品类匹配度评估", "content_spec": "高匹配判断、香氛家居生活方式定位、社区场景契合度"},
    {"file": "slide_027.html", "type": "content", "title": "预期效果量化", "content_spec": "表格：品牌认知度、天猫搜索、复购率、送礼场景、获客成本的提升幅度"},
    {"file": "slide_028.html", "type": "content", "title": "商机评级与核心结论", "content_spec": "A级强烈推荐、5条核心结论 bullet、讨论点"},
    {"file": "slide_029.html", "type": "content", "title": "2026年投放规划建议", "content_spec": "表格：Q1-Q4季度主题、预算、核心动作"},
    {"file": "slide_030.html", "type": "title", "title": "感谢聆听", "content_spec": "结尾页，广告投新潮全家都看到，新潮传媒logo"}
  ]
}